Churches accomplish a lot but unless you are a church-goer, church branding helps you be aware of what your local church is up to and their accomplishments so far. There are countless cases of people not knowing much or caring about their church, so how can we fix it? By having strong church branding, it helps spread awareness about the church’s achievements as well as promote their messages. There are many tools available that will help you build your church branding strategy, but the first step is creating a look and feel for your church that can be communicated clearly through any means.
Church Branding with a Church Logo
A church logo communicates a lot about your church. By having a logo, it helps your church stand out and be easily known. A church logo helps represent what an organization is about and can is a quick way for people to understand when something is released under your brand. Webezoid offers a complete logo service for only $99!
Church Branding with a Church Website
Nowadays, when people want to look up churches near them, the first thing they will do is look up the church’s website. Having a professional, informative, and easy-to-use website is critical in a church branding strategy. The website’s aesthetic and style conveys a lot about an organization’s culture and style. Website technology and tools have evolved a lot and it is very easy to create an appealing website through DIY tools or work with Webezoid. We can do all the time consuming, creative work for you!
Church Branding with Internet Presence
An Internet presence is vital in this digital age. Having your church pop up on Google is critical otherwise no one will be to know your church exists. It is important to register your church online to maintain a presence. By registering yourself on Yellowpages and Google, people can come across your church when searching for church-related topics.
Church Branding with Blogging
Creating a church blog is a great way to interact with the congregation and share biblical concepts every day of the week. You can share your church’s messages, tell stories and discuss matters. Not only is it a great form of content for your brand, but it can also become something your readers look forward to every week, helping retain an audience.
As you build your church brand, use your blog to communicate using the same format, feel, and style.
Church Branding with Social Media
Social media has become crucial in digital media. Without social media, there is no way for your brand to stay afloat and will easily be overtaken by a competitor or a bigger church. Social media helps keep your audience alerted to your activities and events. They are great tools to spread awareness and your message. Using websites such as Facebook, Instagram, and Twitter, you can post updates and let your community know what your church has been up to. A YouTube channel is a great place to start, you can upload sermons and lectures to promote your church.
Without branding, your local church will never reach the ears of the mass public. More and more people are interested in digital media and having a strong online presence helps capture their attention. A powerful church brand can bring a new audience and keep a community together.